A Life Well Fed
Whiskas wanted to disprove online rumors that their cat food was unhealthy, reassuring customers that eating Whiskas leads to a long healthy life.
To do that, we based our concept around one simple idea: If old cats love Whiskas, it means that Whiskas does not kill cats. So we put those old cats at the forefront of our campaign.
Old Cats Eat Whiskas
If you want your cat to live a long life, look at what the old cats do. Because they’re nine lives in and know how to get there.
Rest assured, they won’t be shy. In fact, they’ll give you a piece of their mind whether you ask them or not. And they’ll all say the same thing:
Whiskas is nutritious, quality food with everything a cat needs to live life to the fullest.
Because the secret to a long life isn’t luck.
It’s a life well fed.
Ancient Literature
Print ads that put old cats where they belong — front and center.
Social Media Activations
Age of Influence
Serving up a sumptuous grandfluencer collab.
Aged to Perfection
A Snapchat filter that shows your cat’s future.
An Elder Ambassador
A geriatric spokescat proves she can tweet with the best of them.
Senior Scrollers
Anywhere you browse, the old cats will find you.
Words from the Wise
Interrupting your Spotify listening with sage advice.
New Old Friends
Teaming up with Bumble to find new homes for mature cats.
Retirement Home(Page)
Tying it all together is our microsite, a destination for finding the meaning of a life well fed.