Subway wanted a new campaign for their foot long cookie.
Here’s the insight: Hunger for something delicious is often seen as an indulgence. But it’s so much bigger than that.
Extensions
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Who's Hungry?
For this extension, Subway will bake the world’s largest chocolate chip cookie. (The current record is 102 feet wide.) After the giant cookie is cut into foot long pieces, Subway will hold a cookie eating contest. The winner will earn free Subway for life.
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Halloween Cookie Drop: Be A Cookie Monster
Subway will partner with Sesame Street to release a blue “Cookie Monster” cookie that’s topped with crumbs from our classic chocolate chip. Available all October, this Halloween cookie will remind customers that not all monsters are scary. In fact, some are downright loveable. So why not feed your inner monster with a tasty treat? Proceeds from the Cookie Monster cookies will go to No Kid Hungry.
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Hungry Hounds Chewy Collab
Dogs are famously hungry – so hungry that they’ll dig through the trash for the chance of a tasty morsel. August 26 is National Dog Day, so we’d like to make things a little easier on them. For the month of August, if you buy a foot long cookie, you get a free foot long dog treat, made just for Subway by our friends at Chewy.
