The “Get It Right” Campaign

Insight: People are often told they’re being “too picky” if they assert that they want things a certain way.

It takes a lifetime to learn what you love. And what you loathe.

And then those preferences become the building blocks of who you are.

Yet too often, the world treats preferences as a problem. People who are brave enough to know what they want are seen as difficult. They’re told to settle for “fine” or “close enough.”

But one size certainly does not fit all.

Your strong opinions. Your high expectations. All the things that make you “hard to please?” Those things matter.

And if the waking world won’t always meet your expectations, at least your restful hours can.

Get it right. Exactly right. 

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